Heilbronn University of Applied Sciences
Joachim Link (Coach) has been working as a Professor of Marketing at Heilbronn University in Germany since 2002. His main areas of teaching and research are within the field of brand management and customer management. In addition to that Joachim is the Internship Manager of the Bachelor program “Business Administration, Marketing and Media Management” at Heilbronn University. Prior to his academic career he worked as a Sales Manager in the machine building industry and for a couple of years as a Service Manager in a software company. In his doctoral thesis he did research on B2B services in cooperation with Siemens AG.
Esther Stiehle was born and raised in Southern Germany. She is a fourth-year Bachelor of Business Administration student focusing on marketing and media management. Her area of study is product and customer management. Esther has held an internship in product management for KaVo, a leading German brand in the dental sector. Within this opportunity, she could gain a lot of professional experience and practical knowledge. During her travel year in Australia and her semester abroad in England at the Manchester Metropolitan University, she could widen her international and intercultural experiences. Esther has a passion for sports and travelling. She plans to pursue a career in marketing and product management in an internationally operating company.
Helen Kraft was born and raised in Southern Germany. She is a fourth-year Bachelor of Business Administration student focusing on marketing and media management. Helen completed an internship at the multinational engineering and electronics company Robert Bosch GmbH and at local industry companies. During her gap year in New Zealand, her semester abroad at the Institute of Technology Carlow, Ireland and the participation in the International Marketing Week 2017 in Paris, she could gain international and intercultural experience. Helen has a passion for travelling and enjoys acting out her creativity in the kitchen. She plans to pursue a career in international business.
Jessica Klemenz was born and raised near Stuttgart, Germany. She is a fourth- year Bachelor of Business Administration student focusing on marketing and media management. Her area of study is product and customer management. From January to August 2017, Klemenz completed her internship in product management for Porsche Design. Among many interests, Klemenz is interested in sports and travelling. Klemenz participated in the 2016 International Marketing Week in Lahti, Finland and studied Marketing abroad at the IT Carlow in Ireland for four months. She plans to pursue a career in marketing and product management and is currently looking for possibilities to take her Master’s degree.
Mona Greunig is a fourth-year Bachelor of Business Administration student focusing on marketing and media management. At the Rotterdam International Case Competition in November 2017 she gained her first Case Competition experience. In the autumn semester 2016 she took part in the Erasmus exchange program and spent one semester at Mälardalen University in Sweden. Since then she loves to work in international groups to get insights in different cultures and to learn from different cultural perspectives. Therefor she sees herself working in an international environment in the future. In spare time she enjoys doing sports, cooking together with friends and travelling the world.